In February 16-18, 2024, Elephant Pal proudly showcased its products and branding at the prestigious 24th Philippine International Hot Air Balloon event held at New Clark City, Capas, Tarlac. This annual festival attracts enthusiasts of various land and air sports, offering a platform for businesses to enhance their brand visibility.

With over 132,000 followers on social media, Elephant Pal saw the event as a chance to reach more people. They, along with other businesses, joined in to get noticed by the big crowd and beautiful scenery, boosting their online presence.

As an incentive for attendees, Elephant Pal offered a 50 pesos discount on purchases for those who signed up, resulting in evident delight among customers captured in the event photos. Overall, the participation yielded positive outcomes, drawing increased foot traffic and fostering belief in the Elephant Pal brand among attendees.